Key account management: the definitive guide "334"
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Description. “This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account
Read “Key Account Management The Definitive Guide” by Diana Woodburn with Rakuten Kobo. “This book is crammed with distilled, practical wisdom for keyRequest PDF on ResearchGate | Key Account Management: The Definitive Guide | The theory and practice of key account management, including practical tools
Both the manager and student will be able to build understanding and a key account by the end of it. By analysing how key accounts really work in detail the
The matter-of-fact title of this book says it all — it is a carefully constructed and thought-provoking yet easy-to-read guide packed with practical advice for anyone
PDF | Key account management (KAM) has become one of the fundamental changes in how Key Account. Management: The De?nitive Guide, Butterworth-.
Key Account Management has 9 ratings and 0 reviews. ‘Key Account Management’ is a natural development of customer focus and relationship marketing in
Key Account Management has 18 ratings and 0 reviews. This book is crammed with distilled, practical wisdom for keyaccount managers and their directors.
13 Nov 2006 By analysing how key accounts really work in detail, the authors create the tools that managers will need in the marketplace. Equally, it gives a
“This book is crammed with distilled, practical wisdom for keyaccount managers and their directors. Organizations claiming topractise key account management
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