As a digital marketing strategy, search engine marketing (SEM) is used to increase the website’s visibility in search engine result pages. It is one of the most effective ways of growing your business in an increasingly competitive market.
Search Engine Marketing is the digital marketing practice in which advertisers bid on keywords that the users are searching online.
Source: – https://askmeyp.com/reasons-why-search-engine-marketing-is-so-important/
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